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OnDemand GrowthWheel Training → Customer Relations

Use Media to Create Attention Around your Business (G4)


Description
This workshop is about engaging in the right media to get the attention of current and future customers. You can explore the options of conveying your core messages through different media to your customer segments.

The purpose of this workshop includes:
Review and select the different types of media you want to use to get your message out.
Decide on what stories you want to tell the public and write them down.
Work on your social media efforts and make posts.
Make an action plan for working on your communication and PR.
Content
  • Introduction to Building Media Presence and Awareness
  • Welcome - Using Media to Create Attention (3:11)
  • Working with GrowthWheel Tools (1:27)
  • Media Attention: Get the Big Picture
  • Media Attention Framework Introduction (1:13)
  • Media Attention Framework video
  • Media Attention Framework Examples (4:14)
  • Make Decisions
  • Media Opportunities Decision Sheet Intro (2:28)
  • Media Opportunity Decision Sheet
  • Press Release Decision Sheet Introduction
  • G4.02 Press Release DS
  • Media Stories Decision Sheet Intro
  • Media Stories Decision Sheet
  • Social Media Decision Sheet Introduction (0:47)
  • Social Media Decision Sheet Video
  • Editorial Calendar Decision Sheet Introduction (0:54)
  • G4.05 Editorial Calendar DS
  • Taking Action on What you learned
  • 30-60-90 Days Introduction Green
  • 30-60-90 Days Action Plan (3:14)
  • Closing and Wrap Up (2:34)
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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